Here’s how to get the ball rolling:
First and foremost, interview a realtor, if not a few realtors. Make sure they bring a wealth of knowledge and expertise in your neighbourhood and don’t shy away from asking for their stats too. It’s definitely not all about numbers, but the average agent sells two homes a year! Are they full-time or part-time? And of course, make sure that above all else, you are comfortable with them as they will be representing you and it’s important that you feel confident placing your home in their hands. When interviewing a realtor, be sure to ask what they will do to market your home. We live in a digital world and now more than ever, the home search has spread to social media platforms like Facebook and Instagram where home video tours or listings can garner thousands of views. This exposure is unprecedented and should, ideally, be included in most marketing strategies. It’s also important to ask if they will have professional photos? What about staging? What about print advertising such as neighbourhood ad mail or flyers? How will they communicate feedback from showings to you? You should never wonder what’s going on; why hasn’t my home sold? Kid-glove service all the way!!